Fragmoretation: A Report on Visibility
<p>K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglomeration and mutual association have weakened their identity and reduced the growth of their aggregate sales. In 2011, they decide to fragMOREtate their company by specializing their sub-brands to an extreme. They are now Companies A—Z, establishing each of their brands as autonomous corporations under the contract that each license only one luxury good. Company C now sells only cappuccinos…</p>
Editors: Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, Dena Yago, K-Hole
Part of: K-HOLE Reports