Go Rando
<p>In the words of its designer, artist Benjamin Grosser, <em>Go Rando</em> “is a browser extension that obfuscates your feelings on Facebook. Every time you click ‘Like’, <em>Go Rando</em> randomly chooses one of the six ‘reactions’ for you. Over time, you appear to Facebook’s algorithms as someone whose feelings are emotionally ‘balanced’ “ — that is, your profile becomes obscured by false emotional noise, rendered less useful to Facebook’s algorithms. Grosser notes that Facebook’s “reactions” capacity enables and abets its expanding role in surveillance, government profiling, micro-targeting of advertisements, and emotional manipulation across the platform. Short of leaving the service entirely, clouding its ability to parse your feelings might be a user’s best defense.</p> <p><em>This entry is included in Library Stack as part of the house collection <a href="https://www.librarystack.org/reality-winners/">Reality Winners</a>.</em></p>
Authors: Ben Grosser